Each week, our colleague Maria Franzoni invites one of our keynote speakers to discuss their life, work, current projects and passions. We hope that hearing more about them will allow you to get a better understanding of who they are.
This week Maria’s guest on the show is Philip Hesketh who is an expert in the psychology of persuasion and influence. He combines a powerful mix of well researched persuasive techniques in buying, selling, persuading and influencing. He is best known for his ‘can-use-today’ techniques to be more influential. Philip talks to us about how the sale of soap and shampoo inspired him to move into advertising, how he became a full time professional speaker and how he changed the weather in February!!! Philip explains the difference between negotiation and discounting and shares some of his persuasion techniques. All this and much more…
Please welcome Philip Hesketh
Philip Hesketh – Guest
Philip is a psychology graduate from Newcastle University and a sales graduate from Proctor and Gamble. In 1986 he was creator, new business director, and managing partner of an advertising agency, Advertising Principles. He sold his interest in the business after 16 consecutive years of growth, with the agency billing 48 million pounds, and employing a 150 people.
Maria Franzoni – Host
Maria Franzoni is one of the most experienced speaker bookers in Europe and a recognised speaking industry expert. She has been a part of the London Speaker Bureau since 2000 & is the founder of MFL, a licensed office of London Speaker Bureau.
Are you interested in booking any of our speakers featured on our podcasts, for either a virtual or live event?
